Howard Hertz, financial advisor Pleasanton CA

Howard Hertz

CRD Number: 3121323
Current Firm: Cetera Investment Advisers LLC

Howard Hertz (CRD# 3121323) is an Investment Advisor Representative working at Cetera Investment Advisers LLC in Pleasanton, CA and has over 25 years of experience in the finance industry. Howard Hertz has taken additional exams to become a Certified Financial Planner (CFP®). CFP professionals must pass the comprehensive CFP Certification Examination, pass CFP Board's Fitness Standards for Candidates and Registrants, agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules of Conduct which put clients' interests first and comply with the Financial Planning Practice Standards.

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Wealth & Tax Planners LLC
Professional Designations
Company Name Location Dates Years
Cetera Financial Specialists LLC Schaumburg, IL May 2021 - Current 2
Cetera Investment Advisers LLC Schaumburg, IL May 2021 - Current 2
Tri-valley Tax & Financial Services, Inc. Heber City, UT Aug 2019 - Current 4
Tri-valley Funding & Realty Pleasanton, CA Jan 2004 - Current 20
Cfs Income Tax Simi Valley, CA Jul 1995 - Current 28
Howard Hertz Enrolled Agent Pleasanton, CA Jun 1995 - Current 28
Avantax Insurance Agency, LLC Pleasanton, CA Aug 2017 - May 2021 3
Avantax Investment Services, Inc. Pleasanton, CA Sep 1998 - May 2021 22
Exam Code Name Passed Date
S63 Uniform Securities State Law Examination Dec 1998
S65 NASAA Investment Advisors Law Examination Jul 1999
Contact Info for Howard C. Hertz
Phone Number: 310-257-7880
Registered State(s):
  • CA
  • TX
By the Numbers
  • Total Assets Under Management
    104,469
    MILLIONS
  • Total Number of Accounts
    423,554
    ACCOUNTS
  • Average Account Value
    $246,648
Compensation Options
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
Advisory Services Offered
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops
Types of Clients
Registered States

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY

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